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Advisory Board Member

Juan Curbelo
Madrid
Spain


Experiencia de Juan Curbelo

Auditor Norma UNE 175001-1:2004
Freelance
Retail industry
October 2009 – Present (1 year 11 months)

Auditor Norma UNE 175001-1:2004
"Calidad de Servicio en Pequeño Comercio"
Operational Excellence Spain
BP
Public Company; BP; Oil & Energy industry
2005 – 2006 (1 year)

Develop in depth understanding of customer behaviour and identify future market developments.
Manage the successful deployment of value propositions.
Work very closely with the RBM / RTM and sales managers to achieve operating plans supporting the sales force in achieving successful customer acquisition.
Implement centrally defined strategy around customer.
Responsible for local Operational Excellence budget.
Development of service station performance analysis tool.
Supply Chain Spain
BP
Public Company; BP; Oil & Energy industry
2004 – 2005 (1 year)

Negotiations with suppliers.
Distribution business awareness. 
Supply Chain Strategy (Analysis of service/cost to optimise BP´s contract).
Suppliers Selection (regular meetings with suppliers to inform of BP Strategy).
Suppliers Negotiation (identify the best suppliers in the market).
Work closely with procurement department to guarantee the process).
Suppliers contracts management (development of contracts)
Suppliers Tender
Canary Island Project:
-Economic and margins analysis 
-Market Share Research
-New references and pricing strategy proposal (approx. 1000 references)
-Suppliers negotiation
-Elimination of non profitable suppliers (50)
Marketing Implementation Manager Canary Islands
BP
Public Company; BP; Oil & Energy industry
2001 – 2004 (3 years)

Co-ordination of Loyalty program “BP Premierplus”.
Research, development, implementation, and evaluation of promotions.
Negotiations with “partners” for cross promotions (e.g. Carrefour, UD Las Palmas).
Agreements with Dealers to implement promotions (after 6 months we changed the sales decreasing trend from the previous 2 years).
Co-ordination and presentation of environmental project “Laurisilva”.
Management of company owned shops (5 shops).
Iberian Customer Offer
BP
Public Company; BP; Oil & Energy industry
1999 – 2001 (2 years)

Launch and presentation of “Plug in the Sun” program in Spain and Portugal (Solar energy service stations – Budget: US$ 1,450,000)
Launch and presentation of “Clean Fuels” project in Valencia
Organization of “Global Charity Golf” tournament (31 million pesetas raised)
Organization of presentation events of new brand image for service stations in Spain and Portugal (Budget: 40 million pesetas)
Rebranding Coordinator Canaries, Ceutra & Melilla
BP
Public Company; BP; Oil & Energy industry
1997 – 1999 (2 years)

Contracts negotiation with all service stations (62 s/s)
Implementation of new computer system ISP
Responsible for office move to new building in Gran Canaria
Preparation, supervision, and evaluation of brand change from Mobil to BP in Canaries, Ceuta and Melilla
Implementation of loyalty program “BP Premierplus”
Development Coordinator Canaries
Mobil Oil
Public Company; XOM; Oil & Energy industry
1995 – 1997 (2 years)

RTM’s Co-ordination (Retail Territory Manager)
Co-ordination of all special activities in service stations
Preparation and co-ordination of a training program for all service station employees (approx. 400 employees trained)
Iberian Training Advisor
Mobil Oil
Public Company; XOM; Oil & Energy industry
1993 – 1995 (2 years)

Company operated service station staff training in Spain and Portugal
Retail Territory Manager
Mobil Oil
Public Company; XOM; Oil & Energy industry
1990 – 1993 (3 years)

Supervision of Service Stations in Gran Canaria and Fuerteventura
Lubricant sales - workshops in Gran Canaria
“Pegasus Elite” award for excellent sales in 1992 (12% increment in one year)
Deputy Manager
Viajes Barceló
Leisure, Travel & Tourism industry
1989 – 1990 (1 year)

Office Manager
Viajes Barceló
Leisure, Travel & Tourism industry
1988 – 1989 (1 year)

Tourist Guide
Viajes Barceló
Leisure, Travel & Tourism industry
1985 – 1988 (3 years)

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